More than half (55%) of all brand impersonation instances consisted of organizations' own brands in 2023, according to the Perception Point report. Tal Zamir, chief technology officer at Perception Point, discussed how criminals can now create polymorphic malware (or malware with many variations) at scale using AI and automation. Plus, they can defend against a wider swath of problems by feeding data into their existing models or generating new data sets using AI. Still, Grobman compares AI detection to weather forecasting, saying "When you're working in the world of AI, things are a lot less deterministic." Just as legitimate businesses are looking to AI to be more productive and more effective, so too are cybercriminals.

---

Persons: Taylor Swift, Steve Grobman, Tal Zamir, Zamir, Grobman, Kiri Addison, Addison, McAfee, recalibrated Organizations: Hong, McAfee, Google Locations: Hong Kong, deepfakes